Whether your audience is searching for home goods, recipes or ecommerce, Pinterest advertising offers great return on investment. In fact, many brands in a variety of industries, including beauty, home decor and finance, have seen high returns from this platform.

A visual-driven social media, Pinterest ads feature Pins that are designed to catch the eye. These virtual assets should be eye-catching, creative and aligned with your marketing objectives. Read more https://upbeatagency.com/how-to-advertise-on-pinterest

The platform’s ad format options include Standard Pins, Carousel Ads and Collections Ads. Each ad type offers different targeting capabilities and objectives. To maximize performance, marketers should focus on the most effective targeting options.

Pinterest Advertising Tips: Maximizing Your Campaigns

For example, our experts recommend targeting users based on their interests and demographics to improve reach. In addition, leveraging keywords in your pin description and website URL can help increase the likelihood of your content being discovered in search results.

Finally, highlighting your logo in your ad can be an easy way to elevate your branding within the competitive Pinterest feed. This simple, but powerful move can also set your ad apart from competitors.

As you can see from this example from Love Sweat Fitness, Pinterest’s ad asset perfectly balances informative text overlays with striking product imagery and the brand’s logo. This strategy helps to ensure that users who click on your ad land on the correct page without getting confused or frustrated — which can hurt campaign performance and conversions.