Bus Stop Advertising – Getting Your Message Out in High-Impact and Eye-Catching Ways
A great way to reach a wide, local audience, bus stop advertising uk offers the opportunity to get your message out in high-impact and eye-catching formats. From traditional poster adverts to digital screens and wraps, bus shelters offer a closed-off space to engage with a captive audience and can be an effective way to promote a service or company, for example; taxi advertising, dentists or GPs.More info :outdoor-advertising.org.uk
When deciding on the messaging for your bus stop advert, it’s important to keep it simple and easy to understand. For smaller companies this can be as little as eight words, but for more creative campaigns a more comprehensive explanation is ideal. Humour is often used as it has the ability to connect with people on an emotional level. However, if you’re not a naturally humorous person don’t be discouraged, many successful adverts are simply informative and professionally presented.
Tips for Designing Engaging Bus Stop Advertisements in the UK
Poster advertising offers you a lot of space to play with the messaging and design. The size, brightness, and eye-level positioning of posters make them one of the most cost-effective forms of outdoor advertising. A recent study found that this poster size actively doubles brand recall and boosts purchase intent by as much as 47%.
Adding a creative twist to your advertising can stand out and help you to get noticed amongst the competition. For example; the Brandalism project saw crews in cities across the country take over public spaces by creating a ‘bus stop sized’ subvertising network. This included converting benches into saunas, a fake limb hanging from a tree and an installation that made people feel like they were being crushed by a giant breast.