Ads dentist is a unique challenge that requires a specific understanding of your audience. This means choosing images and videos that grab attention and convey a message that resonates with their needs or wants. The best dental marketing strategies use a balance of search, social and display ads to reach the most people.

With 77 percent of dental patients researching new practices online, digital advertising is the fastest way to attract new patients. Google Ads places your practice in the top spots of search engine results pages (SERPs) when people look for relevant keywords, such as “teeth whitening [city name].”

Creative Ad Campaigns for Dentists that Get Results

When creating digital dental ads, it’s important to emphasize the benefits your services provide. Educating potential patients about the importance of regular checkups can help alleviate their anxieties and increase the likelihood that they will book an appointment. In addition, using personable, relatable content will build trust with your audience and reassure them that you understand their concerns. As a bonus, this approach also helps comply with HIPAA regulations and protect patient confidentiality.

Facebook ads offer several options to engage with potential patients, including image, video, story and carousel formats. Video ads for dentistry typically see the highest conversion rates, and the ad format offers plenty of space to showcase your practice and its services. Facebook’s lookalike ad feature expands your reach to connect with new customers who share similar interests and attributes as your current patients.…